Bzzip vs Wati: Which WhatsApp inbox wins?
Two WhatsApp-first inbox tools. Wati grows expensive per user. Bzzip grows with your team and includes the AI agent free.
Start free
Which should you choose?
Both are WhatsApp Business platforms. Wati Growth (~$42/month) includes 3 users — adding more costs $24/user/month on Pro. Bzzip Growth ($67/month) includes unlimited users on every plan, plus a free AI agent that answers from your knowledge base. For a team of 5 or more, Bzzip is significantly cheaper.
Feature-by-feature comparison
| Feature | Bzzip bzzip.com | Wati wati.io |
|---|---|---|
| Starting price | Free (bring your own AI key) | ~$42 / month (Growth, annual) |
| What the price is based on | Workspaces (businesses) — unlimited team members in every plan | Per user — Growth 3 users, Pro 5 users, Enterprise 5 users; extra users $24–69/month |
| AI agent | Included in every plan, including free | AI Co-pilot — 250–500 credits/month; Astra AI agents as paid add-on |
| AI agent cost | Free on your own Anthropic or OpenAI key | Credits-based; Astra AI agents separate paid add-on |
| Team members | Unlimited in every plan | 3 on Growth (~$42/mo), 5 on Pro (~$89/mo), 5 on Enterprise; extra users +$24–69/month |
| WhatsApp Business API | Included — no separate subscription needed | Included in all plans |
| Extra WhatsApp numbers | Add workspaces as needed | 1 channel on Growth; additional channels add cost |
| Channels | WhatsApp today; Instagram DM, Facebook Messenger coming soon | WhatsApp, Instagram, Facebook, TikTok, widget, wa.me |
| Knowledge base for AI | Yes — plain-text knowledge you write; AI answers from it | Yes — via chatbot builder configuration |
| Response targets | Yes — configurable per workspace | Yes — team inbox with assign and track |
| Annual discount | Early-bird pricing (Starter $39/mo, Growth $67/mo, Agency $139/mo) | Up to ~25% on yearly billing |
Data checked September 2026. Wati pricing from wati.io/pricing. · Bzzip facts from bzzip.com/#pricing
Your team has 5 people — but Wati Growth only includes 3 users.
Wati Growth (~$42/month) caps you at 3 users. Moving to Pro (~$89/month) adds only 2 more users, and any additional seat costs $24/month each. A 10-person team pays ~$329/month on Wati Pro.
Bzzip Growth ($67/month) includes unlimited team members. A 10-person team pays the same $67/month. The price does not change as you grow.
You need the AI to cover evenings — but Wati's AI is a limited add-on.
Wati's AI Co-pilot gives 250–500 credits per month. Astra AI agents (autonomous AI that answers customer messages) are a separate paid product. Bzzip's AI agent is included free on your own key and answers from your plain-text knowledge base.
Bzzip's AI agent is free on your own Anthropic or OpenAI key — typically cents per day at SMB volumes. It answers from your knowledge base, hands over when unsure, and works 24/7 with no credit limits.
You want one platform that grows with you without multiplying the bill.
Wati's per-user pricing means every new hire adds to the monthly invoice. At scale, Wati Pro + extra users for a 15-person team reaches $500+/month before message costs.
Bzzip is built for growing SMB: free to start, $67/month for Growth with unlimited users, and the AI agent included. You pay for the workspace, not the headcount.