How to Set Up Team Routing for Social Media Inbox

Managing client messages across Instagram, WhatsApp, Facebook, and Telegram is impossible alone. For SMM agencies with multiple accounts, the difference between a chaotic inbox and a streamlined operation comes down to team routing.

What Is Team Routing?

Team routing automatically directs incoming messages to the right team member based on rules you define. Each agent sees only the conversations assigned to them.

Why Your Agency Needs Team Routing

Without routing, your team wastes hours on manual sorting, misdirected responses, SLA misses, and client confusion. Team routing makes assignment automatic and visible.

How to Set Up in Bzzip

1. Connect your channels
2. Define routing rules by channel, client, or keywords
3. Assign team members to clients
4. Configure fallback rules

Best Practices

• Set clear client-to-agent ownership
• Use client-based routing, not just channel-based
• Monitor routing performance weekly
• Combine with SLA tracking for accountability

How Bzzip Handles It

Bzzip routing is built into the unified inbox. Set rules once, every message routes automatically. Try Bzzip free.