Bzzip vs SocialHub: Which WhatsApp inbox wins?
Two Brazilian WhatsApp platforms. SocialHub starts at R$299/month with a 5-agent cap and bundled CRM. Bzzip starts free with unlimited team members and an AI agent on your own key — no token costs from Bzzip.
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Which should you choose?
Both are WhatsApp shared inbox tools popular in Brazil. SocialHub starts at R$299/month (~USD 55) with a cap of 5 simultaneous agents and comes bundled with CRM, chatbot builder, and email marketing. Bzzip starts free with unlimited team members, an AI agent on your own Anthropic or OpenAI key, and no bundled CRM. If you need the CRM and are already at 5 agents, SocialHub makes sense. If you just need your team on one WhatsApp with an AI answering when nobody can — Bzzip is significantly cheaper.
Feature-by-feature comparison
| Feature | Bzzip bzzip.com | SocialHub socialhub.pro |
|---|---|---|
| Starting price | Free (bring your own AI key) | R$299 / month (~USD 55) |
| What the price is based on | Workspaces (businesses) — unlimited team members in every plan | Flat plan with bundled CRM, chatbot, email — 5-agent cap |
| AI agent | Included in every plan, including free | Included from R$299/month — flow-builder chatbot with AI (chatbot com IA) |
| AI agent cost | Free on your own Anthropic or OpenAI key | Included from R$299/month (no per-token charges on Bzzip side) |
| Team members | Unlimited in every plan | Up to 5 simultaneous agents (max) |
| WhatsApp Business API | Included — no separate subscription needed | Included (up to 5 WhatsApp numbers) |
| Extra WhatsApp number | Add workspaces as needed | Up to 5 numbers included in R$299/month plan |
| Channels | WhatsApp today; Instagram DM, Facebook Messenger and TikTok coming soon | WhatsApp, Instagram, Facebook, WebChat, TikTok, Telegram |
| Knowledge base for AI | Yes — plain-text knowledge you write; AI answers from it | Yes — via visual flow-builder chatbot with AI |
| Response targets | Yes — configurable per workspace | Team monitoring and reporting included |
| Starting cost | Free (BYOK) / Starter $39/month · No contract | R$299/month · No contract (sem fidelidade) |
Data checked October 2026. SocialHub pricing from socialhub.pro/planos (R$299/month, ~USD 55). SocialHub AI chatbot: flow-builder based, included from R$299/month. Source: socialhub.pro, October 2026. · Bzzip facts from bzzip.com/#pricing
SocialHub's 5-agent cap limits growing teams.
SocialHub's R$299/month plan caps simultaneous agents at 5. If your team has more than 5 people answering WhatsApp at the same time — or if you need more than 5 WhatsApp numbers — you need a higher plan. Bzzip includes unlimited team members in every plan, including free.
Bzzip Starter ($39/month) or Growth ($67/month) include unlimited team members. More colleagues, same price. No cap on how many can answer simultaneously.
You need a CRM but just want to answer WhatsApp.
SocialHub bundles CRM, email marketing, and a visual chatbot builder into its R$299/month plan. That is powerful if you need all of it. But if you only need your team on one WhatsApp with an AI agent — the bundled CRM adds cost and complexity you will not use.
Bzzip focuses on what you actually need: one WhatsApp, several people answering, an AI agent that covers the gaps. No CRM clutter. Free to start, paid plans from $39/month.
SocialHub's AI chatbot requires building flows — not just writing answers.
SocialHub's chatbot with AI is a visual flow-builder: you design decision trees with drag-and-drop. That is flexible but time-consuming to set up and maintain. Bzzip's AI agent works differently: you write plain-text knowledge (prices, hours, services), and the AI answers from it — no flow-building required.
Bzzip's AI agent: you write what you offer, the AI answers. 10 minutes of plain writing, and the AI handles the rest. No flow-builder, no decision trees — just your knowledge and your key.