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Your agency needs a unified inbox. Here is how to evaluate tools properly without getting sold on features you do not need. Start by mapping your actual workflow: how many client accounts, which platforms, how many team members respond, do you need assignment and status tracking? The tool that wins is the one that fits your workflow. Key features that matter: multi-account WhatsApp Business (native support, not workarounds), Telegram integration (growing channel in LatAm and EMEA), team collaboration (assign, status, notes), response speed (your team lives in this 8 hours a day), pricing structure (scales badly for agencies at many tools). Red flags: phone-based WhatsApp (not Business API), no Telegram with 18-month promises, legacy interface, prices that triple when you add accounts. Decision framework: list non-negotiables, narrow to 3 tools, trial for one real work week, measure response time and team satisfaction, choose what your team enjoys. Bzzip was built for agencies managing multiple client accounts across Instagram, Facebook, Telegram, and WhatsApp Business. Native multi-account WhatsApp support, fast interface, built-in team collaboration, agency-scale pricing. Start your free trial at bzzip.com.